Billboards and other type of signs are great for grabbing your attention but can be more on the positive with an unforgettable advertisement. Creating ads can be challenging but there are some things to think about in making them memorable.
How does your business differ from others?
Your advertisement on the billboard needs to push the uniqueness of your business and offer how different your brand is.
Make an unforgettable headline:
Understand who you are marketing to and their interests. Use this knowledge in creating a headline that gets their first impression that encourages them to read and follow through with more interest.
Offer deals that can't be turned down:
Offering discounts and quality service will get customers to do business with you. Featuring benefits shows what's in it for them when they spend their money with you.
Provide risk-free guarantees:
Customers will pass on great products and quality service because they have fears of buying something and are afraid that they don't like it. Offering maintenance on the lifetime of the billboard and other types of signs allows customers peace of mind and not worry that they are wasting their money. Such signs include ADA signs, building directories, directional signage, interior signage, exterior signage, kiosks, post and panel, 3D letters, wood signs, dimensional letters, channel letters, cast plaque, vinyl letters and banners, illuminated letters, high rise sign, wayfinding signs, illuminated signs, LED message display, billboards, scoreboards, monolith signs, monument signs, digital signage, electric signs.
Follow up and follow through with urgency:
Ask customers to join or contact your business by purchasing or signing up for more information about your company and letting them know if any offers on products or services will be expiring. This will show if customers are interested and allows them to act faster before the offers expire.
Include testimonials:
Use testimonials to show potential clients what other customers had experienced to ensure that they are purchasing a product or service with confidence.
Stand out with bold graphics or images:
Capture customers visually with bold graphics and images that will grab their attention and interest.
Use the correct information:
Billboards and other types of signs will get the attention of customers passing by and sometimes have a few seconds to remember the information on the advertisement. So, it's very important to use the correct information so customers can reach out to you and your business without and issues.
Considering these things will help get your business recognized and be profitable.